Problem

Women spend too much money and time investigating what treatment is suitable for them. This app saves them the trouble of having to buy and try too many useless products. It tailor-makes its conclusion of what treatment is suitable for the woman's skin problems.

 

Solution

Every time a woman looks in the mirror, she looks at her skin, and wonders about things that may be wrong or could go wrong. It's a feeling of insecurity which always makes her try out every new option she can find in the market. She shares her experiences about the cosmetic and beauty products with her friends. But her circle is limited. She can only benefit from a number of opinions as the number of her friends.

What if …we presented her with a new service, which would compile data from women all over the world, working in different spheres of life, with different skin conditions and types? What if…we gave her the option to compare different beauty products to find the perfect one?

What if…she could access all this information and make a purchase from anywhere?

Presenting, iFaceit a smartphone app that would change the way women look for their skin care solutions.

 

Business Model

iFaceIt makes money through its referrals to shops such as Boots, Holland & Barrett and the Mac cosmetic online store. These shops and brands will pay a small fee every time the user is linked to their website and buys products from them. The app benefits their businesses by boosting brand loyalty and narrowing down their target markets intelligently and efficiently. This business model can be compared to those of insurance comparison websites.

 

Copywriter: Shubhit