Brief

The brief was to raise awareness among young people of any age group about alcohol abuse and why they shouldn�t drink so much. The client I pitched to was the Wessex Alcohol Research Collaborative.

 

Solution

This webside series, which I have named 'The Big Night Out', play on a spoof wildlife documentary format (think David Attenborough!). I used humour to engage with audiences, as I felt that the 'shock factor' had been overdone. The filming technique and situations were generally not too extreme and realistic-looking so that the majority of people who do binge drink can relate to them. The message was to stop people from humiliating themselves through drunken behaviour, and how this can lead to dire consequences.